ICAI CMA Visakhapatnam Chapter
A month-long campaign that turned CMA Day into the chapter's biggest digital moment yet.
The ICAI CMA Visakhapatnam Chapter is a professional body supporting and promoting the Cost and Management Accounting profession — an institution where credibility and visibility both matter enormously.
Events covered as they happen
- What we didCovered a class inauguration and a community drive with photos and video.
- How we did itShot on the day, edited the same day and posted while it was fresh.
- What it did for themMembers and students see the chapter's activity in real time.
Reels from the flagship day
As media partner we produce campaign Reels, event coverage and posters — all in one look.
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highest reel views
Our most-watched Reel on the account.
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Our second most-watched Reel.
Campaign
Countdown
EventHow Aura made each Reel
- Run the campaign that builds up to the big day
- Cover the walk, the drive and the ceremonies
- Film leadership messages as Reels
- Keep one look across posts, Reels and posters
A campaign that filled the day
- What we didRan the campaign that built up to the flagship day.
- How we did itReels, posters and on-ground coverage that share one look.
- What it did for themMore students knew about the event and turned up.
Faces and rooms, on camera
- What we didFilmed the leadership message, the packed hall and the career desk.
- How we did itShort talking-head clips and crowd shots cut into simple Reels.
- What it did for themShows the scale of the event and puts a trusted face behind it.
Posters and marks in one system
- What we didDesigned the event poster and kept the marks consistent.
- How we did itOne colour and type system across every post.
- What it did for themThe account looks official and easy to recognise.
How Aura Digitals Made It Happen
Building a Month-Long Campaign Before the Big Day
For CMA Day on May 28, Aura Digitals worked with the chapter for over a month before the event, planning promotional campaigns, student outreach, and social media activity.
What Changed
Combined on-ground event coverage with a coordinated PR push that secured digital news and television coverage — reach social content alone couldn't achieve
Rebuilt the chapter's presence across four platforms (Instagram, Facebook, LinkedIn, YouTube) into one consistent, professional digital identity
Proved the ability to run a month-long, registration-driving campaign for a national professional institution from planning to broadcast coverage
Services Provided
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“Aura Digitals ran CMA Day itself like a live production — a shot list built around the day's actual schedule — so testimonial interviews and candid moments were captured on the spot, not scheduled separately.”
Mrs. Shanti Sireesha
President 2026-27, ICAI CMA Visakhapatnam Chapter, ICAI CMA Visakhapatnam Chapter
Today
We are delighted to have had Aura Digitals as our Media Partner for this prestigious CMA event. Their professionalism, creativity and dedicated approach in promoting and covering the event were truly commendable.
5:44 PM
Thank you so much! This means the world to us ♥
5:44 PM
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